Privacy Policy

At North Star Pastures, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We collect several types of information from and about users of our website, including:

• Personal information you provide to us (such as name, email address, mailing address, phone number, payment information, etc.) when you make a purchase, sign up for our newsletter, or create an account.
• Information about your internet connection, the equipment you use to access our website, and usage details.
• Information collected through cookies, web beacons, and other tracking technologies.

Use of Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to track activity on our website and collect certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. We use cookies for the following purposes:

• To maintain your session and shopping cart contents as you browse our site.
• To analyze user behavior and improve our website's performance.
• To remember your preferences and settings.
• To enable targeted advertising through third-party technologies.

Facebook Pixel

We use the Facebook Pixel on our website, which is a tracking technology provided by Facebook (Meta). The Facebook Pixel allows us to:

• Measure the effectiveness of our advertising by understanding the actions people take on our website.
• Reach you with advertisements on Facebook after you've visited our website (retargeting).
• Create custom audiences based on your interactions with our site to improve our advertising efficiency.

The Facebook Pixel collects information such as:

• HTTP header information (including IP address, web browser information)
• Pixel-specific data (Pixel ID and Facebook Cookie)
• Button click data (pages visited, products viewed, items added to cart, etc.)
• Optional values such as purchase value if you complete a transaction

How We Use Your Information

We use the information that we collect about you or that you provide to us, including any personal information:

• To present our website and its contents to you.
• To process and fulfill your orders, including to send you emails about your orders and order status.
• To provide you with information about products or services that may be of interest to you.
• To improve our website, products, services, and customer communication.
• For marketing and advertising purposes, including creating custom audiences for retargeting ads.

Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our service providers and third-party vendors who perform services on our behalf (such as payment processing, data analysis, email delivery, etc.).
• To Facebook (Meta) through the Facebook Pixel for advertising purposes.
• To comply with any court order, law, or legal process.
• To enforce or apply our terms of use or other agreements.
• To protect the rights, property, or safety of our business, our customers, or others.

Your Choices About Collection and Use of Your Information

• You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.
• You can opt out of receiving marketing emails from us by following the unsubscribe link in any marketing email we send you.
• You can opt out of Facebook tracking by adjusting your Facebook Ad preferences in your Facebook account settings.
• You can use our cookie consent banner to reject non-essential cookies.

Facebook Opt-Out Instructions

To opt out of Facebook tracking:

• Visit Facebook's Ad Preferences: https://www.facebook.com/ads/preferences
• You can also use Facebook's general privacy settings to control ad personalization.
• If you use a mobile device, you can use the device settings to limit ad tracking. For iOS devices, go to Settings > Privacy > Tracking, and for Android devices, go to Settings > Google > Ads.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Changes to Our Privacy Policy

We may update our privacy policy from time to time. If we make material changes to how we treat our users' personal information, we will post the new privacy policy on this page.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: [Your Contact Email]

Last Updated: April 15, 2025